Khaled Almaeena, Chairman of the Arab Business Media Group. Speaking to a global gathering of entrepreneurs, investors, and franchise leaders at the inaugural address of Arab Franchise Expo 2025 on board the iconic Queen Elizabeth 2 (QE2) in Dubai
The 4th edition of the Arab Franchise Expo, inaugurated aboard the iconic Queen Elizabeth 2 (QE2) in Dubai, opened with an inspiring address by Khaled Almaeena, Chairman of the Arab Business Media Group. Speaking to a global gathering of entrepreneurs, investors, and franchise leaders, Almaeena declared that the Expo has “opened new doors for homegrown brands to rise onto the global stage,” reinforcing the growing international confidence in Arab-born franchise concepts and their potential for global expansion.
Almaeena praised the exceptional diversity of this year’s event, noting that over 150 brands from 30 countries are showcasing their concepts in Dubai. He highlighted how such strong global participation reflects the Middle East’s emergence as a leading hub for franchising and cross-border business development. He emphasised that with continued support, innovation, and exposure, more UAE and GCC-born brands can evolve into global players within the international franchise community.
Dr Easa Al Bastaki, Chief Guest, Dr. Easa Al Bastaki, the President of the University of Dubai, is delivering the Keynote speech at the Arab Franchise Awards.
A major highlight of this year’s edition is the comprehensive lineup of high-impact events held in conjunction with the Expo. The Arab Franchise Conference brought together internationally acclaimed speakers, global franchise strategists, investors, and industry pioneers, delivering deep insights into franchise growth, innovation, and international market entry. The prestigious Arab Franchise Awards, widely regarded as the “Oscars of Franchising in the Arab World,” celebrated excellence across multiple categories. Meanwhile, the Arab Franchise Summit facilitated curated one-to-one investment meetings, connecting founders with serious investors, brokers, and expansion consultants. Together, these events created the region’s most influential franchise ecosystem under one platform.
The winners of the Arab Franchise Awards 2025, with the Chief Guest, Dr Easa Al Bastaki, the President of the University of Dubai
Khaled Almaeena commended the organisers for building an event that merges global expertise with regional ambition. He reiterated that the Expo’s mission extends beyond attracting international brands; it is equally focused on empowering homegrown concepts to scale across borders. “Our region has creativity, heritage, and entrepreneurial excellence that deserve global recognition,” he stated, encouraging founders to harness the platform’s global exposure. His keynote set a powerful and optimistic tone for the event, reaffirming Dubai’s position as a world-leading hub for franchising, entrepreneurship, and international business expansion.