KUALA LUMPUR, March 4 (Bernama) — Pernas, an agency under the supervision of the Ministry of Entrepreneur and Cooperatives Development (MECD) has been honoured with the prestigious ‘BEST International Government Agency, Franchise Development’ award at the Gulf Franchise Expo 2024 in Abu Dhabi.
MECD in a statement said the award was presented to the ministry’s secretary general Datuk Seri Suriani Ahmad by Director of Arab Business Media Group Khaleed Almeena, in recognition of Pernas’ outstanding contributions to the field of franchise development.
The selection of the award recipient was conducted by a panel of judges representing the Arab Business Media Group and the World Franchise Association (WFA), it said.
In the same statement, Suriani said the award was a testament to the hard work and commitment of the entire Pernas team with the support and guidance of MECD in promoting franchise development and driving economic growth.
We are honoured to receive this prestigious award. We look forward to continuing our efforts to support the franchise industry in the future she said.
According to the statement, 2024 marks the third year of the Gulf Franchise Expo organised by the Arab Business Media Group, a conglomerate of influential media companies in the United Arab Emirates and Saudi Arabia in which the group is led by Khaled.
The Gulf Franchise Expo was held at Le Royal Meridian, Abu Dhabi and featured over 100 franchise brands from 20 countries offering an unique platform for networking and collaboration in the franchise industry.
It is known for its series of exclusive conferences, one-on-one investor meetings and the Arab Franchise Awards which recognise outstanding achievements in franchising across various categories, and the expo also serves as a catalyst for growth and innovation in the franchise industry in the Gulf region.
Also present was Pernas chief operating officer Tengku Mohamed Fadhli Tengku Hamzah.
— BERNAMA
Source: Bernama